Helping a Fintech
startup find
its branding feet
- CLIENT: Boya
- ROLE: Brand Srategy & Identity
- Brand Strategy
- Identity Development
- User Messaging
- Website UI
- Collateral Design & Production
Recognising the growing popularity of mobile money in Africa, Boya, an innovative new entrant to the world of mobile money, was searching for a team that could provide them with brand and identity development and brand strategy to position themselves in the market.
DISCOVERY
Going through various consultations and strategy sessions with client to identitfy brand voice, tone, user needs and ultimately distilling goals. We felt that we had the right ingredients to go ahead and develop the look and feel to support the clients mission.
CONCEPT
DEVELOPMENT
With the founders input and our creative direction. We developed a simple, solid brand mark and identity system that met client goals. With this solid brand mark and identity system we felt ready to introduce the Boya brand to the African fin-tech market.
THE RESULT
By developing a strong brand presence that was committed to making payments and mobile money and essential way of life of access to banking services for its target audience, we believe Boya is well on its way to becoming a significant market player.
